INDEPENDENTLY OWNED · NEW JERSEY

A home for ideas
worth building.

Ajax Enterprises brings together independent brands in education, publishing, and digital experiences. Different interests. The same care behind every project.

Explore our brands
Founded & operated by Eaton LauMeet Ajax
THE AJAX PORTFOLIO01 — 03
True Zero PrecisionEDUCATION & CONTENTHazel AshcombeAUTHOR & PUBLISHINGHeadshot StudioDIGITAL EXPERIENCES · IN DEVELOPMENT
One home. Distinct identities.
CURIOUS BY NATURE.THOUGHTFUL BY DESIGN.INDEPENDENT BY CHOICE.

OUR BRANDS

Different chapters.
One shared story.

Each brand has its own voice and audience. Ajax provides the ownership and direction that connect them.

01 / EDUCATION & CONTENTExplore the brand

True Zero Precision

Documenting the process of learning about firearms, optics, and training—with honest observations, practical tools, and lessons from experience.

  • YouTube
  • Digital guides
  • Free tools

Home to Zero to Zero, a $29 PDF course on pistol red-dot zeroing, plus free printable targets, a click calculator, and a target generator.

Visit True Zero Precision
02 / AUTHOR & PUBLISHING

Hazel Ashcombe

An independent author and publishing brand, bringing together Eaton’s writing under the pen name Hazel Ashcombe.

  • Author brand
  • Amazon KDP
  • Publishing

Amazon Kindle Direct Publishing is the publishing platform behind this part of the Ajax portfolio. For author or publishing inquiries, get in touch with Ajax.

Publishing inquiries
03 / DIGITAL EXPERIENCESIn development

Headshot Studio

A browser-based portrait experience being developed to help people create professional-looking headshots from their own photos.

  • AI-assisted portraits
  • Web experience

The pilot is in development. Orders and photo uploads are not open yet. Product details will be shared when the service is ready.

Ask about the project

THE THREAD THAT CONNECTS US

Built with curiosity.
Run with care.

Ajax Enterprises is Eaton Lau’s New Jersey sole proprietorship. It is the business behind these brands, providing a shared home for ideas that grow into useful content, products, and experiences.

Our brands keep their individual identities. The commitment behind them is the same: be clear about what we offer, honest about what we know, and thoughtful about the people we serve.

More about Ajax

CONTACT & SUPPORT

A question, an idea,
or something we can help with?

Get in touch

Brand inquiries, product questions, and customer support.